MARKETING & SALES

Maximizing marketing and sales effectiveness and getting the most out of budgets are crucial elements in growing volume, revenues, and profitability.

We can help you achieve these goals in the following ways:

• Improving your competitive advantage through our market intelligence and consumer insight approach
• Integrating this knowledge into the overall strategies, functions, and processes of the business
• Reviewing product positioning based on sound marketing and commercial principles
• Achieving the most effective portfolio performance by identifying cross market synergies and overlaps
• Improving portfolio efficiency through product filtering and “in-market” cost analyses
• Creating state-of-the-art multi-dimensional e-strategies
• Developing compelling advertising and promotional strategies
• Introducing and/or optimizing key account and customer strategies
• Applying the concepts of “game planning” and “retail platform” to key account management